Bahaha! I'll mention it to the publishing and distrib departments. Can't say I have any control over this - but it's the readers that count and I'm sure they'll be fasinated by this discussion!
Also you don't even get it free if you are a subscriber to the print version... An extra 84c per issue! How tight does a company have to be to not absorb that?! (Yes I understand there is a cost to produce a digital version...)