Hi everyone,
James here. I just joined specifically to have garner some feedback I have been thinking about (not sure if it fits into this section of your forum or in the 'Innovative Techniques' - so I have put it in both, I hope thats fine).
I have something I would like to ask of the more vocal of you – especially from owner-occupiers that live in residential high-rise apartments/condominiums in and around Australia's CBDs. I am grateful for any valuable insight or opinions you may have
Basically, I am looking to get feedback from owner-occupiers that live in residential high-rise apartments/condominiums in and around CBDs.
At this stage I have been asked by a Chinese developer (a relative) to install a digital display (a commercial TV designed to run 24 hours a day/7 days a week) in a residential apartment building – in a block of about 30 units in Melbourne's South-East.
His rationale was that it is being done in China and that it improves the aesthetics of the apartment (more modern design, I suppose) which can improve the building value, possibly justify higher rents and I suppose increase tenant loyalty.
This kind of rang light-bulbs in my head over the benefits a digital TV could offer a residential apartment building. This is what I have come up with so far:
1. Provide an easy, efficient medium for building management to update residents on important building messages by displaying them on the screen.
2. Inform and update residents daily with dynamic news content (top stories, sport, showbiz and weather as they enter/exit their building.
3. Provide free wi-fi to residents and visitors in common areas (lobby, tennis courts etc).
4. Possibly improve the modern design aesthetics which increases apartment value, possibly justify higher rents and tenant loyalty (bringing the building somewhat in the digital age?)
5. Nil cost of ownership for the building including hardware solution, on-going maintenance, support etc.
6. Provide advertising revenue that is generated by relevant, targeted advertising (of course suiting the market demographic residing in the building) that is sold/leased on the displays.
Specifically, I would like opinions on how receptive owner-occupiers would be to this new facility in their high-rise buildings with special emphasis on the fact that relevant advertising will be displayed on the screen (I have a friends living in Southbank and know for a fact, my friends and alot of people hate junk-mail with a passion).
However, I am at two ends if advertising on a screen will be viewed in the same light as junk-mail intruding on one's letterbox.
Thanks guys, sometimes it is hard to think outside of my own head and I am most grateful of any feedback any of you can provide.
Thank-you!
James
James here. I just joined specifically to have garner some feedback I have been thinking about (not sure if it fits into this section of your forum or in the 'Innovative Techniques' - so I have put it in both, I hope thats fine).
I have something I would like to ask of the more vocal of you – especially from owner-occupiers that live in residential high-rise apartments/condominiums in and around Australia's CBDs. I am grateful for any valuable insight or opinions you may have
Basically, I am looking to get feedback from owner-occupiers that live in residential high-rise apartments/condominiums in and around CBDs.
At this stage I have been asked by a Chinese developer (a relative) to install a digital display (a commercial TV designed to run 24 hours a day/7 days a week) in a residential apartment building – in a block of about 30 units in Melbourne's South-East.
His rationale was that it is being done in China and that it improves the aesthetics of the apartment (more modern design, I suppose) which can improve the building value, possibly justify higher rents and I suppose increase tenant loyalty.
This kind of rang light-bulbs in my head over the benefits a digital TV could offer a residential apartment building. This is what I have come up with so far:
1. Provide an easy, efficient medium for building management to update residents on important building messages by displaying them on the screen.
2. Inform and update residents daily with dynamic news content (top stories, sport, showbiz and weather as they enter/exit their building.
3. Provide free wi-fi to residents and visitors in common areas (lobby, tennis courts etc).
4. Possibly improve the modern design aesthetics which increases apartment value, possibly justify higher rents and tenant loyalty (bringing the building somewhat in the digital age?)
5. Nil cost of ownership for the building including hardware solution, on-going maintenance, support etc.
6. Provide advertising revenue that is generated by relevant, targeted advertising (of course suiting the market demographic residing in the building) that is sold/leased on the displays.
Specifically, I would like opinions on how receptive owner-occupiers would be to this new facility in their high-rise buildings with special emphasis on the fact that relevant advertising will be displayed on the screen (I have a friends living in Southbank and know for a fact, my friends and alot of people hate junk-mail with a passion).
However, I am at two ends if advertising on a screen will be viewed in the same light as junk-mail intruding on one's letterbox.
Thanks guys, sometimes it is hard to think outside of my own head and I am most grateful of any feedback any of you can provide.
Thank-you!
James