Hi All
BACKGROUND
We have been working on spinning off our Conveyancing practice into a stand alone consumer oriented firm for the majority of this year. We have been tweaking our staffing, refining procedures and basically working on coming up with the most efficient structure while still providing great service.
We are anticipating that we will be launching in the new year. Our property practice will stay as is with all the development, leasing and general property law kept in our current commercial and property firm.
This is a straight out conveyancing practice, where we can run a lean operation so that we can peg our prices under the number 1 in QLD (Conveyancing Works) but have each matter handled individually by a solicitor, not paralegals, or teams of unqualified admin type staff as is done by our competitors.
We currently live on pretty much referrals alone, which is outstanding and so very much appreciated.
We are runnning under 2 key premises
1. Provide outstanding Service (including by having each conveyance handled day to day by a solicitor).
2. Priced under the Number 1 practice (by investing in software to ensure the background processes are handled as efficiently as possible, and keeping non salary costs low -employing solicitors instead of paralegals or admins means our salary costs are higher by head).
We are going to brand other separate transactional practices the same, so the name needs to translate across different areas. So if we were to go with ABC Conveyancing, in subsequent years we would be opening ABC Wills & Estates, ABC Commercial Leasing, ABC Trusts & Companies. All done by solicitors but fixed and competitively priced.
INPUT FROM YOU GUYS
This is very much a consumer focused firm. We have done an enormous amount of work on this thus far but I am always a big believer in getting as much feedback, ideas as possible and there are a lot of creative minds on this forum so I am chasing as much input as I can get before we decide on some of the final details.
Any and all suggestions and feedback please on any or all of the topics below (or throw in anything else also):
1. Name Suggestions (National Business names mean a lot of the good ones are already gone).
2. Slogans / bylines that would suit what we are trying to achieve.
3. If you walk into a real estate agent and there are a bunch of cards/brochures on the table, what is it that makes you choose one over the other.
4. If you google conveyancing, what is it you are looking for on the search results page (ie what makes you click one over the other)
5. When you go to a website, what is that makes you contact that firm?
6. What do you want from the firm you engage?
7. What is not being done by firms now that you would like to be done?
thanks for reading the long post and any and all feedback is much appreciated.
BACKGROUND
We have been working on spinning off our Conveyancing practice into a stand alone consumer oriented firm for the majority of this year. We have been tweaking our staffing, refining procedures and basically working on coming up with the most efficient structure while still providing great service.
We are anticipating that we will be launching in the new year. Our property practice will stay as is with all the development, leasing and general property law kept in our current commercial and property firm.
This is a straight out conveyancing practice, where we can run a lean operation so that we can peg our prices under the number 1 in QLD (Conveyancing Works) but have each matter handled individually by a solicitor, not paralegals, or teams of unqualified admin type staff as is done by our competitors.
We currently live on pretty much referrals alone, which is outstanding and so very much appreciated.
We are runnning under 2 key premises
1. Provide outstanding Service (including by having each conveyance handled day to day by a solicitor).
2. Priced under the Number 1 practice (by investing in software to ensure the background processes are handled as efficiently as possible, and keeping non salary costs low -employing solicitors instead of paralegals or admins means our salary costs are higher by head).
We are going to brand other separate transactional practices the same, so the name needs to translate across different areas. So if we were to go with ABC Conveyancing, in subsequent years we would be opening ABC Wills & Estates, ABC Commercial Leasing, ABC Trusts & Companies. All done by solicitors but fixed and competitively priced.
INPUT FROM YOU GUYS
This is very much a consumer focused firm. We have done an enormous amount of work on this thus far but I am always a big believer in getting as much feedback, ideas as possible and there are a lot of creative minds on this forum so I am chasing as much input as I can get before we decide on some of the final details.
Any and all suggestions and feedback please on any or all of the topics below (or throw in anything else also):
1. Name Suggestions (National Business names mean a lot of the good ones are already gone).
2. Slogans / bylines that would suit what we are trying to achieve.
3. If you walk into a real estate agent and there are a bunch of cards/brochures on the table, what is it that makes you choose one over the other.
4. If you google conveyancing, what is it you are looking for on the search results page (ie what makes you click one over the other)
5. When you go to a website, what is that makes you contact that firm?
6. What do you want from the firm you engage?
7. What is not being done by firms now that you would like to be done?
thanks for reading the long post and any and all feedback is much appreciated.