Hi All
As there are many people on here in business thought I would share my experiment in real time.
I don't usually go for old school media advertising but with what we spend on Adwords for our keywords Radio advertising starts to look attractive. Adwords for conveyancing are very competitive and we spend a lot of money to stay around 3rd position.
I am running Conveyancing ads for Certus Legal Group on 4BC and Magic 882 in Brisbane. Running 2 separate ads, 1 with our website only and 1 with out phone number only. I am trying to increase our website traffic in the hope of increasing our organic google search place.
Ads started on 1 March so very early does but as I said I thought it would be interesting for other business owners on here to see my results as they occur.
Sunday
6 x normal unique visitors to our website
Monday
Approx 2 x normal unique visitors to our website
Our Adwords budget for every campaign (a group of keywords) was blown before lunch time (1 or 2 individual campaigns sometimes rarely exceed budget we never get close to blowing the whole lot).
Tuesday (till 5pm)
Our Adwords budget for our main 2 campaigns have just exceeded their limit and those ads have stopped running.
Can't see unique visitors until tomorrow.
Conversions
So far are nil, but that is expected after less than 3 full days.
Measure of success
Need to get back 3.5 times my spend in revenue for us to continue advertising every month.
But If increased google searches can push us onto page sub 10th place on organic search results (13th on average at moment) and therefore first page then that is worth about 25% of 1 month's radio advertising and (assuming we stay there) it is worth that much every month.
As there are many people on here in business thought I would share my experiment in real time.
I don't usually go for old school media advertising but with what we spend on Adwords for our keywords Radio advertising starts to look attractive. Adwords for conveyancing are very competitive and we spend a lot of money to stay around 3rd position.
I am running Conveyancing ads for Certus Legal Group on 4BC and Magic 882 in Brisbane. Running 2 separate ads, 1 with our website only and 1 with out phone number only. I am trying to increase our website traffic in the hope of increasing our organic google search place.
Ads started on 1 March so very early does but as I said I thought it would be interesting for other business owners on here to see my results as they occur.
Sunday
6 x normal unique visitors to our website
Monday
Approx 2 x normal unique visitors to our website
Our Adwords budget for every campaign (a group of keywords) was blown before lunch time (1 or 2 individual campaigns sometimes rarely exceed budget we never get close to blowing the whole lot).
Tuesday (till 5pm)
Our Adwords budget for our main 2 campaigns have just exceeded their limit and those ads have stopped running.
Can't see unique visitors until tomorrow.
Conversions
So far are nil, but that is expected after less than 3 full days.
Measure of success
Need to get back 3.5 times my spend in revenue for us to continue advertising every month.
But If increased google searches can push us onto page sub 10th place on organic search results (13th on average at moment) and therefore first page then that is worth about 25% of 1 month's radio advertising and (assuming we stay there) it is worth that much every month.