Interesting topic, something I've been tossing up in my head for a while now. I'm unashamedly a big fan of shares, love their history, love their prospects and I know an awful lot more about company value and sharemarket psychology (slight advantage as a buyer) than I do bricks and mortar (my disadvantage as a buyer).
For me the pros of shares seemed hard to beat- liquidity, diversification, cheap entry price, volatility and prices that move quickly and often don't match value (good for me as I like to buy when people panic sell), easy access to my money if needed, leverage of up to 75 or 80%, nice tax benefits (franking credits, deductible interest, 50% CGT discount for shares held over a year, being able to write off capital losses against capital gains if I want to do some portfolio tweaking etc).
The main cons being related to having a margin loan- potential for margin call, higher interest rates (no PPOR to borrow against) but also hey, who knows what industries and companies are going to be booming for decades to come- a fair amount of active observation and ongoing education required.
For me the main three advantages of property were that you could manufacture capital gain through renovation, lever up to 95% and no such thing as a margin call even in a falling market.
I still wasn't convinced and sat on my deposit for a while thinking about the next move until I read a good quote in a property investment book which related to how shares have historically outperformed and could potentially still outperform but then said 'the question shouldn't be should I buy shares or property, it should be WHEN should I buy shares and property'.
Because property is clearly an important part in a long term investment portfolio and there is very little access to residential property on the sharemarket The argument there was you can jump in and buy dribs and drabs of shares whenever you want but how often do you have enough money to put a deposit on a house. I liked the point and have decided to branch out into my first investment property, who knows it might end up being the only one but I'll be happy to tick the property box.