Anyone else been addicted to this show? SBS2 on Wednesday nights.
A fascinating look at the thought process inside advertising agencies - what works and what doesn't - how a pitch might seem fantastic in the office but sounds dreadful on the day and falls flat with the client.
So often simple, clear and concise is best. I like to work out my own "tag" line and/or pitch during the show to keep the brain creative.
http://www.sbs.com.au/ondemand/video/28413507572/The-Pitch-Ep1-Subway
A fascinating look at the thought process inside advertising agencies - what works and what doesn't - how a pitch might seem fantastic in the office but sounds dreadful on the day and falls flat with the client.
So often simple, clear and concise is best. I like to work out my own "tag" line and/or pitch during the show to keep the brain creative.
http://www.sbs.com.au/ondemand/video/28413507572/The-Pitch-Ep1-Subway