I think the real money is in being the ones selling the machines and providing the 100% finance - them.
These guys are selling the sizzle; not the steak.
I wonder if they get ongoing % of transactions as well?
And, they can provide all the finance.
That's the action I'd be wanting.
My guess is they have a company/ies that have the rights to sell these machines in Aus, and are offering a free seminar to help you become an owner of (minimum) 5 or more.
And finally...there are a "Senator" and an "Honorary" involved.