No, no that's all wrong!
This is what would really happen:
a) The pub with no beer
The pub would develop a beer-free business model which involved providing the infrastructure (cash registers, stools, atmosphere) enabling those who brewed beer to match up with people who wanted to buy beer. This would create a massive microbrewery-led beer market and make the pub THE place to go to buy and sell microbrewery beers. The pub would charge a small premium on every beer for its profit.
b) The pub with beer at $2 a glass
The pub would open with the largest variety of beers known to man, including some beers which are unavailable anywhere else.
It would pioneer a one-step purchase model where you simply walk to the counter, put down your $2 coin and they would hand you the beer you like. Each beer would contain an RFID tag which, once inside you, would let the pub know which beers you like and allow it to suggest other beers, spirits and cocktails you may enjoy every time you entered the pub. On this basis the pub would rapidly expand into supplying a huge range of different products, some of which would appear to have nothing to do with beer. Finally the pub would invent instant brew beer where you only had to order it and the beer would be brewed on-premise before you had a chance to get thirsty.
c) The pub with free beer
The pub with free beer would use the free drinks to bring in massive crowds. It would then charge beer companies and other advertisers to place advertising all around the pub. The pub would pioneer new beer advertising approaches, including human billboards who leap out at you at odd moments while you are drinking your free beer and finally an approach where you were not allowed to enter the pub until you read the billboard on the front of the building.
In all three cases the initial investors would then list the pubs on the stock market and walk away with massive profits.
Cheers,
Aceyducey
PS:
a) ebay (www.ebay.com)
b) Amazon (www.amazon.com)
c) Gamespot (www.gamespot.com)
This is what would really happen:
a) The pub with no beer
The pub would develop a beer-free business model which involved providing the infrastructure (cash registers, stools, atmosphere) enabling those who brewed beer to match up with people who wanted to buy beer. This would create a massive microbrewery-led beer market and make the pub THE place to go to buy and sell microbrewery beers. The pub would charge a small premium on every beer for its profit.
b) The pub with beer at $2 a glass
The pub would open with the largest variety of beers known to man, including some beers which are unavailable anywhere else.
It would pioneer a one-step purchase model where you simply walk to the counter, put down your $2 coin and they would hand you the beer you like. Each beer would contain an RFID tag which, once inside you, would let the pub know which beers you like and allow it to suggest other beers, spirits and cocktails you may enjoy every time you entered the pub. On this basis the pub would rapidly expand into supplying a huge range of different products, some of which would appear to have nothing to do with beer. Finally the pub would invent instant brew beer where you only had to order it and the beer would be brewed on-premise before you had a chance to get thirsty.
c) The pub with free beer
The pub with free beer would use the free drinks to bring in massive crowds. It would then charge beer companies and other advertisers to place advertising all around the pub. The pub would pioneer new beer advertising approaches, including human billboards who leap out at you at odd moments while you are drinking your free beer and finally an approach where you were not allowed to enter the pub until you read the billboard on the front of the building.
In all three cases the initial investors would then list the pubs on the stock market and walk away with massive profits.
Cheers,
Aceyducey
PS:
a) ebay (www.ebay.com)
b) Amazon (www.amazon.com)
c) Gamespot (www.gamespot.com)
