The very different appointment of Holden provided a delicious intersection with a letter to that paper from a few dozen 'right-thinking' Melburnians, defending the Age's - their word - integrity to report without fear or favour.
The letter was another example of very clever people saying very stupid things.
They opened by saying the Age's charter of editorial independence defined the culture of Fairfax journalism and was recognised by the Fairfax board as "critical to the value of the company".
That's a cack-handed bank-hander if ever there was one, considering the 90 per cent recent drop in the "value of the company".
More pointedly, my colleague Andrew Bolt has identified one of the new editor's proudest achievements as editor of Fairfax's The Press newspaper in Christchurch across the ditch. Bringing Earth Hour to that city and promoting it.
Ah, 'promoting Earth Hour.' I wonder how the 'useful idiots' who wrote to The Age rationalise The Age's massive promotion of Earth Hour with their motherhood statements about "public trust in The Age's journalism."
In 2008 then Age CEO Don Churchill wrote to staff thanking "everyone who has been involved in organising, promoting and writing about tomorrow night's big event, Earth Hour."
Hmm. Editorial independence anyone?
His boss, the overall Fairfax CEO, David Kirk showed his fine appreciation of independent journalism, when he declaimed, "Our publications and websites have done an outstanding job in promoting Earth Hour." Both CEOs 'invited' staff to 'participate in Earth Hour and 'volunteer' to work at the Earth Hour concert.
Then we had The Age's 'partner' in Earth Hour, the activist World Wildlife Fund, 'suggesting' all sorts of Earth Hour story ideas to then editor Andrew Jaspan.
Thanks to the ABC's Media Watch, we know that Jaspan took good dictation, as the 'suggestions' all made it into The Age's 'independent' coverage of Earth Hour.
Interesting word 'partner' from Jaspan. What he didn't say and nor did The Age in all its voluminous 'without fear or favour, independent' coverage of Earth Hour, was that Fairfax was actually a part owner of Earth Hour.
Indeed, as former Media Watch executive producer and now proprietor of The Week, David Salter, wrote: Earth Hour began in 2007 as a "promotional campaign for Fairfax dreamed up by an advertising agency, Leo Burnett".
Salter posed the ethical issue: a purportedly independent media organisation adopting and endorsing a partisan, activist position. "If The Age and SMH continue to devote so much unquestioning time, effort and newsprint to the nonsense of Earth Hour, can we assume their general reporting on climate change is impartial?"
Of course you can David. We have the word of those dozens of useful idi..., er, upright, informed citizens.
As they concluded their letter, the proof of The Age's independent journalism is the way it "underpins the commercial value" of the masthead. The proof of that quality journalism is on display every day, in the Fairfax share price.
Why, who knows what Gina would do. Probably partner The Age with Ian Plimer and start promoting the not-Earth Hour. That of course would be an outrageous breach of The Age's journalistic integrity.