The recent move by Juliar to export to India is an indication that diversification of markets is important.
Added to that the very real possibility that Onesteel will close it's Whyalla steelworks and a new industry is required for a dependent population of around 25,000 ...
http://www.abc.net.au/news/2011-11-21/onesteel-warns-clock-is-ticking-on-whyalla/3685304?section=nsw