Originally posted by geoffw
I guess I was surprised that extras, like advertising fees, were not charged if he decided not to sell.
Are advertising fees commonly charged as extras?
I know that Jenman comes down hard on overuse of advertising, charged as an extra- but I don't know whether he's shooting at an empty target or not..
Hi Geoff,
I assume you were asking my opinion. My view on advertising is simple. I want to get the best price I can for my owner, the person paying me. When I went to the seminar by the person you mention he regularly spoke about getting the best price a buyer will pay. That is very different from getting the best price the MARKET will pay. The only way you can reach the market is if they know it is for sale. No agency can stay in business, pay its expenses and afford to also pay for a proper and complete marketing campaign.
In Brisbane, so I assume everywhere, all those agents are no longer even exposing your property to the public via there window display. We have a lot of enquiry off our window and as a FREE option to our vendor, I have no reason to rob them of that opportunity to find a purchaser for them.
Not every owner wants to pay for advertising, and that's fine by me, as long as I have given them the information and allowed them to decide.
If you are interested I have expressed my opinions on my website. Look under Property 4 sale and then thinking of selling.
As for careers in real estate, there's nothing like it. I meet wonderful people everyday. I work with the most exceptional people everyday. I am in contact with positive, modern and progressive people every day. And at the end of every day I know that depending on the effort I put in I will be rewarded equivalently.
No-one makes the big money in real estate without extreme sacrifice. It's a shame when others who wouldn't be prepared to make the same sacrifices then begrudge them of their earnings. Those that make good money do so by referals and repeat business and you can't do that if you are not leaving your clients truly happy with your efforts.
I'll say it again, I have some great mates who are very honest real estate agents, some are jenman and some aren't. In my experience it comes back to the Principal every time and how they train the staff. If you want to change the industry thats where you start. All the legislation and self motivated gurus in the world will not stop unethical and untrained real estate salespeople.
My God, I've done it again. Please Brains, be gentle with me!!
Kev
www.nundahrealestate.com.au