Fresh from the conspiracy department ..
How to be a Real Estate Agent in 7 easy steps
1/ Establish the true value of the property.
2/ Meet the vendor and tell them their house is worth 20% more than it is. This usually secures you the business. Remember, if it's not an impossibility, it's not lying.
3/ After a week tell the vendor that in these uncertain times they should be prepared for a selling price of something less than originally estimated. Suggest something near the real value.
4/ During the next few weeks of the campaign, advertise the property at about 75% of its real value.
5/ If the vendor seems a liitle worried that their home seems to be worth about 60% of what you told them a couple of weeks ago, just tell them that it's about gathering momentum and interest amongst the buyers.
6/ Now that the vendor is a little concerned about wasting $10,000 on advertising should they not sell at auction, it's time to suggest a reserve. Always make it less than the real value so they will think you worked hard for them and did a good job. No need to push it, 10% below the real value should be fine. That gives you some room to negotiate a reserve with the vendor.
7/ Auction day arrives and the property sells for its real value. Vendor, relieved its all over, thanks you for getting them above the reserve you negotiated with them.
http://www.theage.com.au/yoursay1/2003/05/01/index.html
JJ
How to be a Real Estate Agent in 7 easy steps
1/ Establish the true value of the property.
2/ Meet the vendor and tell them their house is worth 20% more than it is. This usually secures you the business. Remember, if it's not an impossibility, it's not lying.
3/ After a week tell the vendor that in these uncertain times they should be prepared for a selling price of something less than originally estimated. Suggest something near the real value.
4/ During the next few weeks of the campaign, advertise the property at about 75% of its real value.
5/ If the vendor seems a liitle worried that their home seems to be worth about 60% of what you told them a couple of weeks ago, just tell them that it's about gathering momentum and interest amongst the buyers.
6/ Now that the vendor is a little concerned about wasting $10,000 on advertising should they not sell at auction, it's time to suggest a reserve. Always make it less than the real value so they will think you worked hard for them and did a good job. No need to push it, 10% below the real value should be fine. That gives you some room to negotiate a reserve with the vendor.
7/ Auction day arrives and the property sells for its real value. Vendor, relieved its all over, thanks you for getting them above the reserve you negotiated with them.
http://www.theage.com.au/yoursay1/2003/05/01/index.html
JJ