Yeah i enquired on this. They told me that it was free for personal use and a subscription cost for company use and everyone just claimed to be personal... so they had to chop that out.
Certainly cheaper than the prices that they first came out with.
Thankfully I've been able to make do with much of the aerial mapping with Intramaps via local council websites but it's not quite as good as nearmaps with only 1 or 2 dates available.