I believe that I offer a club run I might add by the members and people learn from the experience where is the harm?
You're right; there might not be much harm.
Except the risk of people losing their savings/home/marriage if their investments go bad.
That's all. No biggie.
Then there's this 'club' thing.
We're obviously not talking about the local Rotary/Lions/CWA, which operate according to the best traditions of Aussie volunteerism and community service.
Members of the above established organisations are generally aware of things like:
Whether it is a non-profit incorporated association (or a branch of same) registered with the appropriate government agency?
Whether it has a constitution?
Whether it has a committee and officebearers chosen from and by the members.
Whether members can vote and nominate at regular elections.
Whether there are processes for committee members to declare conflicts of interest with their personal business dealings and exclude themselves from certain decisions.
The above is generally assumed to exist in associations such as the above. They are all what we generally understand as 'clubs', with all the associated connotations of service, non-profit and altruism.
Unfortunately there is precedent for words like 'institute' or 'club' to be misused for selfish gain.
The effect is much like printing money you don't have; language is debased, communication becomes less clear and trust is eroded. Language, not money, is the currency of shonks and charlatans.
In extreme cases a minor misunderstanding over a word or meaning can lead to bad decisions being made and people losing their own home. Not all have gained through their association with the National Investment Institute or Investors Club, for example. In at least a proportion of cases 'respectable' terms like 'Institute' or (falsely) friendly terms like 'club' have influenced some people's decisions.
Which gets back to your so-called 'club'.
Are you really non-commercial altruists in it to provide a service with no thought of recompense? Or is it merely a funnel or front to channel business to favoured associates?
There's an honourable place for both in a free society. However they need to be seperate so people know where they stand. There's a million miles between Apex and Amway and most people's reaction to the two organisations would accordingly differ. The avoidance of confusing terms is essential, especially when considering what to call an organisation or activity.
If you're selling services (or referring clients to people that do) why not say straight out that's what you do rather than using weasel words like 'club'? Unless of course your target market is illiterates for whom correct language use is unimportant. In which case the above can be ignored.