I think its only a matter of time....
For example Huskisson is not that hilly, has no long stretch of white beach, but the way it has been planned and marketed, has made it what it is. Its only a matter of time that Callala Beach achieves what it deserves, and wil kick start other aspects, such as a entrepreneur to make a business case to establish a cafe etc.... perhaps the dual carriageway from Kiama down to forest road may play a big part..