Not money but more the appearance of a successful 4-hour-week type lifestyle. Which is mostly true but a lot of hard work to get there and even the whole duck looks calm while paddling furiously underneath happens daily. The carefully crafted Facebook posts, photos, etc. Most people I know are doing the same with social media and it is all oneupmanship. I find the more people boast about lovely relationships the more I am also posting about perks of being single and self-employed with impulse trips to Disneyland with kiddo or deciding to have Xmas in Iceland lol. My crowd doesn't seem possession obsessed more "winning at life" ha ha.