You are right, the party selects the leader, not the people. But I think the voters focus more on the leaders now than ever before
I'm sure that focus more than ever is true, although my opinion is that is wrong. There could be very talented people out there who are being gagged so as not to "trip up".
Perhaps that's why the Leaders come across as 'wooden and staged'. They are so experienced at the little tricks the media can do, they try to give them as little as possible to work with.
The election campaign is now almost exclusively a contest between the two leaders. Other ministers and shadows, and lowly backbenchers are kept quiet by the party machine.
I fear that is the case, and that IMO is a great shame, as to me, it should be about the policies that each party offer.....and in the broader sense we all know what each party stand for.
The trouble with the focus on the Leaders so much, is that they change out quite frequently. In Nov 2007 Howard and Rudd went at it, then in Aug 2010, less than 3 years later, we had wholesale change-out with Gillard vs Abbott.
IMO, this isn't a boxing match, it's a game of chess.
With the 24 hour news cycle and news channels and talking heads, any mis-step is magnified. Nervous nellie campaign managers think it's easier just to ban the backbenchers from talking to the press.
Indeed....and a mis-step can be as simple as interpreting a word or phrase, but the media will crucify and dig and dig, throwing pathetic little lines like "that's not what your Leader said"...."why are you at odds with your Leader"....."why are you contradicting your Leader".....and all that other **** to make them look as silly as possible.
Worse still, the public lap that **** up as gospel, and sometimes it goes viral......yet.....the Australian public are no better off for it.
The only thing that helps is good policy. The trouble is, the good stuff normally takes 5 or 10 years to filter thru, but the media cycle wants little 4 second sound bites.
It's a crying shame the influence of the media has. Those unknown boys in the dark room of the cutting floor have an amazing amount to answer for, and yet we never put them under scrutiny.