Advertising does work. Though I suspect not as much as the advertising people tell people like myself who pay for the advertising.
ATM I'm getting lots of people who come into the shop doing, or talking about, the Subway shuffle.
And for each promotion we do, we get lots of people asking us for the sub which was advertised on TV.
However, there have been times when advertising has been cut back or increased. This does not appear to have affected the sales a great deal one way or the other.
A part of the aim of advertising has been not so much to sell today or tomorrow, but to raise an awareness of the brand. This awareness can be measured in surveys. "Top of mind awareness" is something important. "If you go out to eat where would you go?".
We must have done something right, because 15 years ago not many people had heard of Subway. Now it's up there with the big ones.
Of course I like to think it's something to do with a great product. Without that all the advertising in the world is useless.
But a great product which nobody knows about is also useless.
ATM I'm getting lots of people who come into the shop doing, or talking about, the Subway shuffle.
And for each promotion we do, we get lots of people asking us for the sub which was advertised on TV.
However, there have been times when advertising has been cut back or increased. This does not appear to have affected the sales a great deal one way or the other.
A part of the aim of advertising has been not so much to sell today or tomorrow, but to raise an awareness of the brand. This awareness can be measured in surveys. "Top of mind awareness" is something important. "If you go out to eat where would you go?".
We must have done something right, because 15 years ago not many people had heard of Subway. Now it's up there with the big ones.
Of course I like to think it's something to do with a great product. Without that all the advertising in the world is useless.
But a great product which nobody knows about is also useless.