C'mon Rob..just remember that "Beauty is only a light switch away"
GOLD, consider it stolen.
And as Ozperp was saying about Sacha Baron-Cohen - he's got Isla Fisher. This totally reminds me of one other point, if you want to know the world record, hands-down, easiest and most direct way to have gorgeous women following you in droves it's this: have loads of really attractive women as your FRIENDS and I mean friends. I don't mean, cute girls who aren't attracted to you but you try to sleep with them when drunk, I mean real, genuine, authentic friends - you can't fake this one.
This has two benefits. Firstly, you'll have another friend (worthwhile in and of itself, btw). Secondly, you'll suddenly become attractive to every other woman. Especially if you're ugly. If you're good-looking, then the other girls will say: "Duh, of course they like him, he's hot" and explain it away like that. But if you aren't so attractive, then they'll say: "OMG, what is it about him? What's his secret, I have to find out..."
Women are generally not competitive. When it comes to other women though, they are extraordinarily competitive. That's what fashion is really about, btw. So make a whole group of gorgeous women your friends and go out with them. Become their protector in bars and social situations and do nice things for them but DON'T be a kiss-***. Just be a good friend.
Think of it like applying for a loan. Once you're approved by one bank, you're immediately seen as safe by the others. It's a chick thing, just accept it.
Oh, and men definitely choose women based on looks. It takes more than that to keep the guy around but men are ridiculously visual and therefore have a hard time understanding that women are not. Likewise for women trying to understand how most men don't usually care about personality much in the beginning.
Nothing wrong with it, as Ozperp says, it's simply the way it is. Doesn't make women deeper than men or men shallower or more superficial than women, it's just how we're wired. Mainly because sex has almost no negative consequences for men (not throughout our evolution anyway, I know we can get STDs but I don't believe we're hard-wired to worry about it much).
Whereas women have to worry tremendously about who they sleep with. Why? Because they have a lot of potentially negative outcomes that could arise from sex, including pregnancy, social standing and loss of reputation. Weigh that against the (often non-existent) joy of the act itself, and you can see why they take the time to figure out what you're about.
Even a girl looking for a one night stand will choose a guy that would be a good provider and protector, even though she doesn't plan on needing it. My take is that it's hard-wired from evolution.
But you can ignore the theories, just be honest about what you actually see and hear. And don't forget that seeing isn't believing, believing is seeing. So if you believe you need looks to get a girl, then you'll be lonely for a long time unless you consider yourself to be ridiculously good-looking.