Now being aware ... when I google a topic, I've been noting what about a webpage brings it to the top of the google search.
One biggie is a website that has continual updates - even something as simple as a monthly "what's on/what we've been up to" blogget with a few photos or links. Seems to only need to be a paragraph.
How's it going?
It's going slowly.
I've been reading all sorts of stuff. Some that contradicts each other, so its going to be a slow process. I've learnt that you need a Title, which isn't something that shows up to the user when you Google. I had nothing! The Elance person added something that sounded like something someone with poor English skills would write. I found what he wrote in the back end of my site & changed to something better.
I would never have known where to look or what that particular thing was without him, so I suppose I can be grateful for that.
Now onto Meta Description. It's damn confusing all this web stuff. I had no Meta Description. I've Googled & it seems that I need something descriptive to say about each & every page, and there are a lot of them.
At first I thought the description was for only the Home Page, but on further reading it seems there's more than that. I've found where this is to be entered in the back end and have added something to one only page so far, but would like some way to see if I'm doing the right thing.
To add a blog to the site will cost around $400. I'm not willing to pay for that yet (maybe later) as I'd like some evidence that I'm at least onto the right track here.
I'm running a Facebook promo at the moment & have created a 'Group'. It's an Add-a-member promotion aimed directly at the Roller Derby Crowd. They're a hard lot to crack because they have this whole 'doing it for the cause' mentality that means that many of them will only shop at outlets that are owned by other Derby players, which, of course, I'm not. They state such things as "Derby Owned", so I've added stuff like "Skater Owned" or "Run by skaters, for skaters" as they do hold that in high regard. I've got 460 odd in the group so far, and am giving a voucher away to the person that adds the most new members. The Group has been going for about a month. Compare this to the Page that I started around 8 months ago which has only around 120 Likes, and many of them just friends not at all interested in skating.
I've got one super loyal customer on there. She's ordered from me several times & likes that I will answer her questions, do laybys and deliver promptly. I'm getting a small amount of interest from her "League" as well, which is good. Now have to work out how to duplicate this many times over.
