It is debatable how well WOW's Lowe's chain is going to go.
Also not exactly the same, WOW's profits are largely driven by supermarket sales, with the food and liquor chains equating to roughly 78% of WOW's EBIT, whilst WES hardware, home improvements AND all Officeworks chains equate to 22% of WES EBIT. A realignment of Woolworths marketshare towards Coles is far more damaging than a realignment of Bunnings marketshare towards WOW.
You might be right. But as an investor if you look at the two companies which will be competing in each others businesses over the next 10 years and more.
Past 10 years growth------------------WOW---------WES
Sales--------------------------------------- 8.5%---------13.3%
Cashflow----------------------------------12.7%---------9.2%
Earnings----------------------------------16.9%---------5.2%
Dividends---------------------------------17.5%---------5%
Book value--------------------------------17.2%--------16.9%
Except sales growth WOW has outperformed WES in all other areas. Both companies are in commodity type of business as in what they do (sell products) anyone can do. So to make above average growth you need to have the right efficiencies in place. People say past performance is no guarantee of future performance. But given the choice I would invest in WOW anyday (at the right price) compared to WES and would have more confidence in WOW delivering above average returns even under tough competition.
Cheers,
Oracle.