Its called 'selling from the platform' and its very, very lucrative. I have sold (and sell) information products and the margins are out of this world.
One of mine costs me $60 to publish and i sell it for $600. I don't do seminars tho.
Colleagues i know have info products that sell for a few thousand cost around $200 to produce.
As for options, i always have the thought that these products/seminars are marketed to property investing newbies (i suppose what isnt in this industry) and i'm always left wondering "why would newbies want to make money doing property options?"
Wouldn't they considered a pretty advanced strategy? A lot of people lately cant make money with buy and hold, why on earth would they be taking on options?
I've said it a hundred times on this forum. Its all marketing, nothing more.
One of mine costs me $60 to publish and i sell it for $600. I don't do seminars tho.
Colleagues i know have info products that sell for a few thousand cost around $200 to produce.
As for options, i always have the thought that these products/seminars are marketed to property investing newbies (i suppose what isnt in this industry) and i'm always left wondering "why would newbies want to make money doing property options?"
Wouldn't they considered a pretty advanced strategy? A lot of people lately cant make money with buy and hold, why on earth would they be taking on options?
I've said it a hundred times on this forum. Its all marketing, nothing more.
I think it worked out that the number of people who signed up for the dvd course that evening would have netted Carly $80k-$100k+ for an hours talk. The course would have cost next to nothing to produce and the info and tools were very basic. That's where the money is, ... running the seminars.