THE ‘SET SALE’ STRATEGY OBJECTIVE
The best price for any property is achieved in the first 30 days, because there is always a pool of buyers eager to look at new listings. So it is imperative that your price is right the day your property hits the market!
On countless occasions we have had an offer refused by vendors in the first 30 days simply because it was the “first offer”. The property has then sold, a considerable time later for less than the original offer.
Even more important are the offers that never eventuate, either because the property is overpriced or inadequately promoted.
The traditional strategies of “For Sale” with a set asking price and “Auction” don’t maximise the sales potential. "For Sale" misses buyers because of over-pricing and under-promotion. And while, auction achieves a good promotion and concentrates on the first 30 days, a number of people are put off the process because of the tension involved for both the seller and the buyer.
While ‘By-Negotiation' is probably the best of the traditional strategies because of price range flexibility and the lack of tension, it lacks the concentrated promotion that the auction system provides.
A new system called ‘SET SALE ’ has therefore been developed, incorporating the best of the traditional strategies.
In a ‘SET SALE’, the property is heavily promoted in the first four weeks. Buyers are informed that all offers will be considered by a preset date four weeks from the start of promotion. During that time they can either make a formal offer or register their interest. We then contact all the registered buyers two days prior to the ‘SET SALE’ date and firm their offers.
THE SYSTEM
VALUATION: A valuation by an independent licensed Valuer will be obtained on your property which will be a price guide to you. On occasions we also may use this sworn valuation to help increase an offer made by a buyer.
PRICE RANGE SELLING: There is substantial evidence to support the success of the price range selling concept. Fixed prices are killers when it comes to the sale of a property because they are always priced above the market value,and people are put off by overpricing. Also,from a set asking price you can only expect to be negotiated downwards. Price range selling sets the range in which negotiations may commence.
We attract more than twice as many people to the property because they are attracted by the bottom price (the “gotta have a look price ”),and then assume the middle. As a result there are more buyers,more offers and more competition for your property. This effectively eliminates one of the two things that can stop a home selling:removing the inhibition of price. Our experience is that if the property is placed in the recommended ‘By-Negotiation ’range the end selling price will be in the top half of the range.
PROMOTION:‘SET SALE ’offers you four times more promotion in the first four weeks than a normal agent would do in 120 days. Maximum use is made of all the very best techniques such as photo signs,display advertisements,and weekly opens,to mention a few.
THE THREE PHASES
The Promotion Phase: During this period the property gets superb and constant promotion. Buyers have two options. First of all they can place an offer and negotiate immediately. Alternately they can register their interest in which case we will contact them two days prior to the ‘SET SALE’ date and negotiate with them.
The Negotiation Phase: This is when the most intensive negotiations are expected to take place and all offers are collected.
The Under Consideration Phase: This is the period after the ‘SET SALE ’date when you can consider the offers and we can negotiate actively on your behalf.
So there it is …. the best strategy ever devised to sell property. It combines the best aspects of all the strategies,and insures you get the best chance of a successful sale within weeks of putting the property on the market.
The 30 Day Marketing Plan
Whenever a property goes on the market there exists a pool of buyers who are looking in a suburb and a price range. If the property does not sell within those first 30 days,the pool of buyers is used up and all we are left with is the trickle of new buyers who are coming onto the market.
IT IS IMPERATIVE THAT YOUR PRICE IS RIGHT THE DAY YOUR PROPERTY HITS THE MARKET. Even more important is the fact that in the first month you will get the best price because buyers will not risk losing it. In the second month,they know they can negotiate a better deal and by the third month the price really begins to drop.
The problem with the traditional fixed price method of marketing is that the property goes on the market 10% above the market price, either because sellers are terrified of under-selling,or they may have an over-inflated view of their property at times. At the very least they are going to add a negotiation buffer. On the other and, buyers look at homes priced 10 –15% below what they will eventually pay. As a result, buyers are looking up to 25¾low what vendors are asking with the traditional fixed price method.
We have developed an entirely new method of marketing a property that is having sensational results. At times,the system is bringing prices above even the vendor ’s expectations. Furthermore,the majority sell in the first 30 days,especially when coupled with one of our marketing programs.
We achieve this by using an amazingly simple system. Instead of disclosing your price,we promote it using a “Buyer Inquiry Range ”. Instead of stating your price or even your negotiating range,we say to the buyers “If you are looking in this range,then you should come and look at this property because we think it will interest you.” As a result,buyer inquiry soars,and because we are not disclosing your price we can quote the buyer as much as 15% below what we expect it to bring. At the same time we can include your dream price at 10% above the market.
You can achieve what thousands of vendors are achieving each year:
A top price in a short time with little or no hassle.
