As far as specific companies - well I am glad you asked. They seem to be a mottle crew of self professed experts pushing specific products at over inflated prices.
No doubt our previous poster has a company that sells such a product.
At least he refrains from posting a link.
This was my first (perhaps cynical) thought but I couldn't see any link in his profile. I would like to know which "expert" to call because this is a big issue for many homeowners and landlords, and as I've found, some roofer was quite happy to rip me off to the tune of $25K for a roof to replace one that was perfectly fine.