The commercialisation of childhood
IParents are partly responsible for this, what is the deal with bras and lace undies for 6 year olds? And those Bratz dolls are just disgusting for children. They continue to sell it all, so someone is obviously buying it. By the time they are 18 there's nothing left. "In my day", I was still taking my cabbage patch doll to school in grade 5, not sure what age it stops now, but I'm betting it's well before the age of 10!
Biggles, this is a known problem which is particularly bad in the US, I believe. Generally called "the commercialisation of childhood". The marketing gurus over there identified quite a few years back that children are the fastest growing consumer group and have mercilesly targeted them, studied children to see what gets the desired reaction etc. Apparently most of the western world, including Australia, have laws governing marketing to children, but the US has none. Their philosophy is "get them young and you keep them for life"- life long consumers buying their products.
There is a very informative You tube clip from a doco on this very subject and when you view it, as a parent you get frightened at what power these "childhood characters" have over even very young children. I can see this now in my child and she is only 3.
Years ago cartoons and kids movies were made soely for kids entertainment but now, according to the mentioned doco, they are made to "sell" the do dads that your kids will want to buy. IE: toys, books, clothes, homewares, bed linen and the worst one.. junk food.
I'll see if I can find it and edit this post with the link if anyone is interested.