Good stuff mate!
Losing weight is 80% diet and 20% exercise. It's a very simple concept as you've said but people don't seem to understand
yep. I spend every week trying to convince people of this. Exercise is important for health, but for weight control diet is the major factor. I am a big believer that there is no point in 'going on a diet' either. Rather you need to change you diet for the longterm and eat in a way that you can maintain and still enjoy the good things in moderation. Everyone can loose weight, if they put their minds to it. Keeping it off is the hard part.